Reach 20,000+ Engaged Theatre Patrons
Partner with Midland Community Theatre for the 2026 season and connect your business with Midland’s most engaged, affluent, and culturally active residents. We offer multiple advertising formats to fit your marketing goals and budget.
Physical Program Advertising (Prompter)
Reach: 20,000 patrons across 9 productions | Format: Traditional printed program (Prompter)
Premium Digital Program Advertising
Reach: 20,000+ patrons across 9 productions and online | Format: Digital program accessible via QR code, online, and email | Benefits: Full color, clickable links, permanent online presence.
Davis Theatre I LED Screen Partnership
Reach: 20,000 captive patrons across 50 performances | Shows: 5 Davis Theatre productions | Exposure: 30-minute pre-show + 15-minute intermission per performance | Premium: 5 state-of-the-art LED screens (1 center 8K + 4 outer panels)
Outdoor Community Marquee Advertising
Reach: 80,000+ monthly impressions | Location: High-visibility exterior digital display with school traffic | Exposure: 24/7 display throughout the month rotating with our own theatre/show specific ads | Availability: Only 3 spots available per month from our regular programming.
MCT Ad Deadlines
January 5, 2026: Final deadline for ad commitment and first payment to be included in first physical Prompter
2026 Season Productions
Giant (Jan 30 – Mar 8) Davis Theatre I
Sawyer/Finn (Mar 20 – Apr 4) Mabee Theatre II
Dear Evan Hansen (Apr 24 – May 10) Davis Theatre I
Summer Mummers (Jun 5 – Aug 29) Yucca Theatre **MUMMERS ADVERTISING OPPORTUNITIES ARE COMING
Little Women (Jul 9-19) Davis Theatre I
Come From Away (Sep 3-20) Mabee Theatre II
The Guys (Sep 4-19) Mabee Theatre II
She Kills Monsters (Sep 25 – Oct 10) Davis Theatre I
Meteor Shower (Oct 16 – Nov 1) Mabee Theatre II
Frozen (Nov 19 – Dec 20) Davis Theatre I
Contact for more Information
Britt Hoffman Marketing/PR Director
Email: britt@mctmidland.org
Phone: 432-682-2544
Thank you for supporting the arts in Midland!
SUMMER MUMMERS 2026 ADVERTISING
WHY SUMMER MUMMERS?
Summer Mummers is Midland Community Theatre’s largest annual fundraiser and a beloved Permian Basin summer tradition. Advertising at this fundraiser means reaching over 100,000 patrons over the course of one summer and making community theatre arts, and education possible and available to all.
Every dollar raised supports:
• Mainstage productions
• Youth theatre education
• Community arts programming
When you partner with Summer Mummers, you are investing in the future of theatre in Midland.
UNDERWRITER SPONSOR
$8,000 (Limited Availability)
Category options: Melodrama Sponsor Olio Sponsor Moviola Sponsor
Includes:
- Banner in the Mule Train Gallery (banner provided by you)
- Hallway Sign with Company name & Logo
- Logo on Olio backdrop (2’x3’)
- Program recognition
- Social media recognition
- Verbal recognition during every show
- Early reservation access (Tier 3 priority window)
SUPPORTING SPONSOR
$5,000
Choose a featured area:
The Rules
The Pitch
Ya’ll Sing
Shake the Can
Band
Emcee
Popcorn Carts
Bar
Token Booth
Merchandise
Costumes
Tech
Cleaning
Etc
Includes:
- Area-specific branding(Depends on spot selected for example: Logo on Popcorn carts/aprons, Band – Logos on stars along the front of the stage. Shake- the- Can – Logos on the can etc)
- Program recognition
- Curtain speech mention by Emcee
- Social media acknowledgment
- Early reservation access (Tier 3 window)
- Logo on Olio Backdrop (11×17)
SIGNAGE ADVERTISING
The cost of an ad is dependent on the location of the sign as well as whether the sign is hand painted.
Mule Train – $300 (Main entrance where tokens and merchandise are purchased. Ad sign must be provided by advertiser for this spot)
Hallway – $500 (Inside theatre where the popcorn is located and by the trafficked area across bathrooms)
Lobby – $700 (Box office/Bar area – hand painted signs)
Olio Backdrop – $900 (the curtain on the stage wall during the Olio acts)
Proscenium – $1,000 (the stationary frame surrounding the main curtain – hand painted)
Curtain – $1,400 (Main curtain that raises and lowers throughout the show. Ask about our 3-year commitment to lock-in pricing)
TABLE TENT SPONSORS
This year, we will offer the ability to sponsor and showcase your business on the tabletents at every table.
Pit Tables – $1500 (all pit tables – premium seating)
General Floor – $1000 (all general tables)
Balcony – $500 (all balcony tables)
Full Sponsor All Tents – $3000 (pit, general and balcony tables)
LOCKER SPONSORS
We will also offer the ability to sponsor and showcase your business on lockers.(only 16 available spots)
Each Locker – $250 – logo goes on each locker
All Lockers – $3600 – logo on each locker